ASVA Conference bookings are now open! Join us on 12th November in Perth. Find out more details and book your tickets here.
Geoff Morrison Founder Stirling Old Town Jail
Geoff Morrison is a leading voice in Scottish visitor experience innovation and the Founder of Stirling Old Town Jail. With a background in heritage tourism, immersive storytelling and destination development, he has created multiple experiences, championing community-focused, sustainable growth.
Geoff also operates the Stirling Gate House Tourist Information Centre and partners in several regional tourism initiatives, with a strong focus on shining a light on incredible independent experiences.
A passionate advocate for Scotland’s attractions sector, he brings strategic insight, creativity and hands-on operational expertise to the ASVA Board, supporting members to thrive in a competitive, fast-changing landscape.