News

Opportunities and Challenges of AI-Powered Marketing

ASVA members recently joined an Industry Insight Webinar with Ruth Berry and Teresa Turner from The Media Shop to explore how artificial intelligence is reshaping paid media and digital [...]

Summer VAT reduction brings opportunities and challenges

A new temporary VAT reduction aimed at supporting family attractions, activities and restaurants during the summer holidays is set to come into effect across the UK on 25 June. However, new industry research suggests the majority of Scottish attractions may see little direct[...]

VisitScotland Quality Assurance signage reminder

Many attractions will have seen VisitScotland's recent reminder regarding the removal of former Quality Assurance Scheme signage and references. As VisitScotland's Quality Assurance Scheme concluded in 2025, businesses[...]

ASVA Welcomes dedicated tourism role in Scottish Government

ASVA welcomes the Scottish Government’s decision to include tourism within a dedicated Cabinet Secretary portfolio, recognising the vital contribution Scotland’s tourism and visitor attraction sector makes to the economy, communities and the country’s international [...]

The Current Pulse: ASVA & State of the Nation

The latest ASVA Visitor Attraction Barometer report confirms visits to member attractions dipped by 3.1% in March compared to last year, and the year-to-date (YTD) figure is down 5.2%. It’s not a uniform decline, though.[...]

Call for ideas: ASVA Conference 2026

We are inviting ideas for this year’s ASVA Conference, taking place on Thursday 12 November 2026 at Perth Concert Hall. With 400+ attractions professionals from across Scotland attending, this is your [...]

How risky play helps children thrive

Thanks to Timberplay for providing this insightful article exploring the importance of risky play in children’s development. Drawing on their expertise in designing engaging, challenging play environments, Timberplay highlight how carefully considered opportunities for[...]

The Royal Yacht Britannia named no.1 attraction in the world by Tripadvisor

Scotland’s visitor attractions sector has a great reason to celebrate, as The Royal Yacht Britannia has been named Tripadvisor’s No.1 Attraction in the World 2026/27, the first time a UK attraction has ever taken the global top spot. The Edinburgh attraction was recognised in Tripadvisor’s [...]

AI and visitor attractions: Member questions lead to new industry insight events

Artificial intelligence and its impact on visitor attractions emerged as one of the most discussed topics at ASVA’s recent "Insights, Strategy and Marketing Member Exchange", with members raising a wide range of questions about how rapidly changing technology is affecting marketing, visibility and[...]