Marketing & PR

Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to provide access and enjoyment to the properties, places and collections in its care. They also exist to protect what they look after for future generations to enjoy; and increasingly they are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

An exciting opportunity has arisen to join the team at the Trust in a newly created role of Social Media Manager which will join a communications team who inspire more people to visit, join and donate to the Trust. They do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

The team also manage the membership experience and our proud to look after over a third-of-a-million members who help support their vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The team works closely with their regional colleagues at their properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

This stand-alone specialised role will ensure that the Trust is maximising its effectiveness at reaching new and existing audiences with relevant and compelling content through social media channels that inspires continued and deepening engagement.

Formally based at the Trust’s HQ in Edinburgh but the nature of most of their roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

Key responsibilities of the role:

SOCIAL MEDIA STRATEGY AND IMPLEMENTATION PLAN
• You will be responsible for developing a clear strategy for social media that can demonstrate how it will deliver clear value in support of the Trust’s ten-year strategy.
• Be responsible for ensuring there is a clear annual implementation plan for social media, nationally and regionally, so that everyone is clear on what needs to be done, and when.

LEAD ON NATIONAL ACCOUNTS
• You will be responsible for planning, writing and publishing content on the Trust’s national social media accounts, plus helping to curate social media content archives. Social media accounts include Facebook, Twitter, YouTube, plus many other leading platforms.
• The content you lead on will be aligned to marketing campaigns, fundraising appeals, key property events, and major project updates across the Trust. The key is to ensure what you publish is part of a wider integrated set of plans.
• All content you are responsible for will confirm to the Trust’s Editorial Policy regarding matters of brand, accuracy and legality.

SUPPORTING OUR REGIONAL TEAMS
• You will help them strike the right balance between which social media accounts are managed centrally and those that are updated and managed by local property and place teams.
• You will develop policy and practical guidance so that all parts of the Trust know what they need to do to follow brand, technical and other considerations when using social media.
• You will provide training support and oversee the recommended distribution of relevant software licences so that everyone involved in social media at the Trust can maximise their effectiveness.
Key skills and experience required:

• Demonstrable track record at managing an organisation’s social media presence
• Clear knowledge of the leading social media software platforms they may choose to use
• Evidence of leading training programmes across teams
• Experience with brand ambassadors, influencers and brand partners and know how to deliver credible and compelling content and communications
• Experience of the day-to-day management of social media accounts for a complex organisation
• Experience of creating written and image-led content for social media and optimising for a range of audiences and different channels
• Strong planning and organisational skills, comfortable working across multiple social platforms at the same time
• Monitoring and reporting on measurable performance objectives for social media using Google Analytics or equivalent tools

This role offers an excellent competitive salary within a range of £35,023 to £38,738 per annum with significant company benefits.

Eden Scott are dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please email or call Sally on 07776 662506.

Closing date for applications 5.00pm Friday 25th March 2022 and interviews for shortlisted candidates 7th April 2022.

CONTEXT – THE ROLE OF THE CHARITY

National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care.

Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness for everyone to experience today, and for generations to come.

Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.

We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.

THE CUSTOMER & CAUSE DIRECTORATE

A key directorate at the Trust is Customer & Cause which comprises a team of circa 40 people, supported by a strong set of external agency partners.

We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity.
We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The directorate works closely with our regional colleagues in properties and places to support them in their activities. This work includes ensuring that the uniqueness of each place is communicated effectively as well as being presented as part of the wider Trust.

See organogram at the back of this pack.

JOB PURPOSE

Discover and deliver digital products, and then be responsible for their development through the various stages of the product lifecycle. Agree prioritisation with the Digital Product Manager and support them to deliver the product roadmap. There is a requirement to define, own and solve problems, balancing user needs with those of the wider organisation. The aim is to inspire visits, membership and donations to deliver the strategic objectives of the organisation.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

● Be responsible for the lifecycle of digital products – use agile delivery methods to iteratively deliver high-quality digital products through development cycles, as influenced by the Trusts’ digital product roadmap.

● Manage digital product backlogs – you will be required to show initiative to prioritise product backlogs including; new features, changes to existing features, bug fixes, infrastructure changes or other activities in order to achieve a specific outcome. You will agree prioritisation with the Digital Product Manager and be required to prepare any development changes for review by the Trusts’ Change Advisory Board (CAB) prior to deployment.

● Integrate digital products to the wider digital portfolio – The team oversees many digital products, which together should form a consistent, engaging, and efficient user experience. Digital products should be considered for integration with business systems such as Dynamics 365, which will involve support from the Digital Product Manager and colleagues in IT, as well as agency partners, to proceed with a sustainable approach to ongoing technology development.

● Manage stakeholders and collaborate with external agencies – manage stakeholders effectively during the development of digital products, involving them as appropriate at key points in the process. You will need to collaborate with multidisciplinary teams from our agency partners to ensure that agreed development timelines proceed on schedule and that upcoming Trust activity or campaigns are aligned to any technical considerations.

The role

To promote Edinburgh Zoo and Highland Wildlife Park as world class visitor attractions and the Royal Zoological Society of Scotland (RZSS) as an international leader in conservation, growing brand awareness, income and support.

Some of the things you’ll do:

* Support and deliver an annual marketing activity plan to meet agreed targets
* Assist and develop a market research programme to enable data-led decision making
* Making use of data and insight, develop promotional campaigns to increase visitor numbers and income at Edinburgh Zoo and Highland Wildlife Park.
* Develop promotional content and assets, ensuring brand consistency, value for money and quality
* Working with the marketing manager, support the management of the Society’s website, delivering continuous improvement in performance through development and search engine optimisation, maximising income through ticket sales, events, experiences, membership and retail

What we’re looking for:

* You’ll be Degree qualified (relevant degree) or hold equivalent experience
*Have a good understanding of the marketing industry and understanding of current Gift Aid and GDPR guidelines
* Excellent standard of written and spoken English. Assertive communicator, confident in dealing with a wide range of stakeholders
* Marketing, including digital advertising, Google Analytics, email marketing and direct marketing
* Experience of working in a busy marketing environment, delivering to deadlines.

Interviews are scheduled to take place on 28 / 29 March 2022

Please visit the RZSS Job Opportunities page for details on how to apply and further information on what the role involves and essential/desirable criteria – please see the ‘related documents’ section under the site location map.

We offer a range of great benefits which can be found at www.rzss.org.uk/about-rzss/staff-benefits

Based at Camera Obscura & World of Illusions, Edinburgh, the Marketing Assistant will work closely with the Marketing Manager and Management Team in order to facilitate and increase visitor numbers, improve awareness of the brand, increase income generation, and media profile for Camera Obscura.

The role will involve every possible aspect of marketing and communications, with a focus on online aspects. This includes developing the digital presence across all platforms, creating and gathering content, imaginative but effective promotions, CRM, data gathering and analysis, dealing with advertising sales executives and so on. It will also involve supporting on media events and photocalls, representing the company when required, attending meetings, seminars and conferences, networking with marketing colleagues at other attractions and supporting the day-to-day office operations. It is envisaged that the Marketing Assistant will make a significant positive difference to the levels of visitors and revenues.

Full job description on website. Please send a CV and covering letter to claire@camera-obscura.co.uk

About the STA

The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry. Our organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.

We offer the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland. Our membership is spread across all regions and destinations in Scotland. We are governed by a Board with representation from all sectors within Scotland’s tourism industry.

Responsibilities and Duties

Reporting to the CEO, your role will include: with representation from all sectors within Scotland’s tourism industry. Find out morehere.

Responsibilities and Duties

Reporting to the CEO, your role will include:

Responsibilities and Duties

Reporting to the CEO, your role will include:

STA Marketing & Member Communications

Delivery of marketing campaigns and communications activities to generate prospective member leads and drive retention of existing members
Planning, writing, and executing various email marketing campaigns, including the organisation’s weekly news update
Delivery in promoting the value of the STA and its services to key audiences and stakeholders.
Delivery in the ongoing promotion of existing and new member benefits, services, discounts, tools, and content
Content creation and delivery for social media channels
Creation of online surveys – analysis and reporting of responses
STA Digital & Social Media Marketing

Delivery in the development and creation of digital marketing activity and collateral to support member recruitment, retention, and renewal
Reporting and monitoring of key website and social media metrics, goals, and activity

STA Websites – STA and STM (Scottish Tourism Month)

Maintaining, updating, and uploading website content – working with stakeholders and content owners from across the association (this includes uploading and maintaining posts, STA blog, website pages, member listings and improving functionality)
Maintaining relationships with IT and website support partners
Maintaining website compliance/GDPR
STA Events

Delivery in the planning and promotion of regional and national industry events (face to face and virtual)
Maintaining website event compliance/GDPR
STA Marketing databases /CRM
Managing, updating, and maintaining the association’s email marketing database
Delivering the ongoing development of the STA CRM system (to be integrated with the above database)
STA Support

Work closely with PR, Media and Policy colleagues retained by the STA
Help support the development of a Graduate apprentice in Marketing/Digital & Events
Ability to write and distribute press releases when required
Skills and Experience Required
We are seeking a highly motivated individual with the following skills:
Experience working in membership / trade body organisation (Desirable)
A good understanding of Scotland’s tourism industry make-up (Desirable)
Strong written English and proof-reading skills
Excellent spoken communication skills
Highly organised with the ability to work on multiple projects simultaneously within a fast-paced environment and be flexible within reason when necessary
Experience with both on and offline marketing activities.
Proficient in e-mail marketing and e-mail marketing platforms (Mailchimp)
Experience working with CMS platforms (WordPress)
Experience of a range of digital platforms for example, Survey Monkey, Eventbrite
Knowledge and experience of working with a CRM system desirable
Knowledge in using reporting tools such as Google Analytics
Computer literate in Word, Excel, and PowerPoint with the ability to pick up new software packages easily
Please note 2 references will be required if successful at interview

Deadline for applications is 1st March

Interviews will take place on 8th & 11th March in person in Glasgow and or Stirling.

Due to the expected volume of applications, please note we will only be contacting applicants who have been successful in meeting our shortlist requirements

Interested applicants are requested to submit a CV with covering letter direct to the STA’s appointed recruitment partner XPRESS RECRUITMENT email: paul@xpressrecruitment.com

Based in Glasgow, Waverley Excursions Ltd. is the proud operator of Waverley, the World’s last seagoing paddle steamer.

An exciting and unique opportunity has arisen for a suitably qualified and experienced Marketing Executive to lead all aspects of marketing and promoting Waverley in Scotland and across the UK.

The successful applicant will have marketing experience both digital and ‘offline’, preferably with a visitor attraction or consumer facing environment. Some understanding of the tourism / events / heritage sectors will be beneficial. It is essential that all applicants can demonstrate a proven track record of success.

The Marketing Executive will run a multi media advertising campaign, design all marketing literature and liaise with external tourism organisations to ensure that Waverley has a profile befitting of her unique status as the last heritage passenger ship of her type operating anywhere in the world.

It is essential that applicants have an ability to communicate clearly across multiple marketing channels including social media, traditional press, e-newsletters and in person. An ability to write copy and create desire, leading to sales is essential.

Ideally Candidates will Possess:
• Formal training in marketing to an appropriate level
• Broad marketing experience including the use of Social Media channels
• Design skills to produce marketing literature using Windows and Adobe software
• Knowledge and experience of WordPress
• Creativity and initiative
• Excellent Customer Service experience

The ideal candidate will be personable, open to learning and willing to build on well established marketing methods for promoting Waverley, with a willingness to develop a digital marketing strategy to ensure Waverley attracts sufficient passengers to ensure her continued success.

The Role of Marketing Executive within Waverley

As the Marketing Executive you will be responsible for all aspects of marketing Waverley. You will be supported in the role by the General Manager.

This is a full-time position based at our office in Glasgow (G3 8HA) with a requirement for occasional travel. Working hours are 9am-5pm with some flexibility as the position requires, annual holiday entitlement of 25 days and 10 set public holidays. There will be a requirement to occasionally sail on Waverley to ensure you fully understand the product and customer base.

There is a requirement for all office based staff to be flexible to meet the demands of the business, and handle enquires and ticket sales.

How to Apply

If you can offer the required qualifications and experience, enthusiasm and interest in Waverley please send a CV with covering letter giving your current position and salary to info@waverleyexcursions.co.uk

Closing date for applications is Friday February 25, 2022. The interview for this position will take place in Glasgow on Tuesday March 8, 2022.

We’ve created this new and important post to help drive the continued increase in our visitor numbers, and to enhance the income that we generate.

The Commercial & Marketing Officer will be responsible for the general marketing and promotion of Almond Valley, finding inventive new ways of extending awareness, promoting visits, and increasing income. She/he will work with the team to shape other products, (such as events, promotions, and experiences), that increase footfall and income, especially those that make best use of our facilities out-of-hours or out-of-season.

National Museums Scotland is one of the leading museum groups in Europe. With one of the largest and most diverse collections in the world, we are responsible for the acquisition, preservation and display of a substantial part of Scotland’s cultural, historic and national heritage. 

Millions of local and international visitors enjoy our four museums each year, and we also introduce our collections to a much wider audience than can physically visit our museums through, touring exhibitions, loans, community engagement, digital programmes and research.

Based at the National Museum of Scotland, this full-time, permanent post will support the work of the Marketing and Communications Department. This will include delivering event listings, producing our monthly e-newsletter, reporting on media coverage, commissioning photography and supporting production of marketing and media materials. You will be involved in a wide range of activity, from exhibitions and events to the promotion of our museum sites and collections.

This is a varied, busy and exciting role. Applicants should have experience of working across marketing and/or PR, preferably in an arts or culture setting, as well as the ability to plan and manage their time and prioritise their work

Providing marketing support with a particular focus on the Inverness Castle Project, as well as preparing Inverness Castle for opening and promoting the visitor attraction to local, national and international markets.

CONTEXT
The National Trust for Scotland is a charity, established in 1931, to provide access and enjoyment to the properties, places and collections in its care. We also exist to protect what we look after for future generations to enjoy; and increasingly we are keen to act as a strong conservation voice for heritage and climate change response across Scotland.

The Trust is the largest membership organisation in Scotland with well over 300,000 members who experience access to our places and play an important part in supporting our charitable work. As well as being proud of having such a strong membership following, the Trust attracts millions of visits to its properties and places each year. Visitors can from around the world, across the UK, and there is very strong following within Scotland too.

One of the key directorates at the Trust is called ‘Customer & Cause’. The directorate of circa 40 people exists to inspire people to visit, join and donate to the Charity. The directorate consists of four teams: Marketing, Membership, Fundraising and Communications.
PURPOSE OF THE ROLE
The specific purpose of the role is to present the Trust in a clear, accurate and engaging manner by delivering excellence in digital and printed media to inspire members, visitors and donors.

KEY RESPONSIBILITIES
1. Apply the approved National Trust for Scotland editorial style and tone of voice across all print and digital media.
2. Work across various platforms to edit and upload regular stories/articles/blogs/images to the website, in both the public-facing and members-only areas.
3. Create online stories/things to do pages as required, based on annual content planner and/or tactical recommendations from agency partners
4. Ensure all updates to property pages and other website content are made accurately and within the agreed timeframe.
5. Support and develop content for ‘evergreen’ areas on the website, as well as apply the best use of SEO terms to maximise visibility of the website.
6. Work closely with marketing, fundraising and communications teams to ensure the clarity and accuracy of a wide range of communications, including reports, letters, marketing campaigns and fundraising appeals.
7. Undertake research and write copy for various applications when necessary.
8. Input into the visual presentation of all Trust resources including website, apps, signage, guidebooks, retail merchandise and marketing materials.
9. Work with external agencies to deliver projects to a consistently high standard and ensure the integrity of the brand’s editorial style.
10. Undertake all other reasonable duties.

The current duties of this job do not require a criminal records (Disclosure Scotland) check to be carried out.

SCOPE OF ROLE
People Management
• No line management
• Key internal relationships including properties, fundraising, communications, marketing, curatorial, hospitality and retail teams

Financial Management
• No budget management

SKILLS, EXPERIENCE & KNOWLEDGE
The above outlines the key skills the job holder will need to possess and exercise. In addition, either knowledge of or experience in the following is required:

Essential
• Educated to degree level or equivalent
• Solid demonstrable editorial experience in a publishing environment
• Proven project management experience
• Excellent written and verbal communication skills and highly developed inter-personal skills
• Experience in arts, heritage, environmental or charitable organisation
• Knowledge of Scotland and particularly Scottish history
• Ability to deal with both internal and external specialists
• Ability to communicate with a wide range of stakeholders at all levels
• Excellent organisational, administrative and time-management skills with the ability to prioritise workload to meet changing demands and deadlines
• Ability to deal tactfully with contributors
• A proactive approach with problem-solving skills and a keenness to push the boundaries
• Competent IT skills (including Microsoft Office software package)
• Experience in using a CMS to create and edit web pages