ASVA Member Ideas Exchange: Insights, Strategy and Marketing
Exclusive to ASVA Members
Join fellow attraction marketers for an engaging and practical Ideas Exchange session focused on insight-led strategy, audience engagement and marketing ideas that can be applied within your own organisation.
The session will begin with a real-world industry case study from Elinor Brown and Scott Byrne from Dovecot Studios, exploring their award-shortlisted IKEA: Magical Patterns campaign and how a strategic partnership helped reposition the organisation, attract new audiences and generate significant media coverage. Rather than a high-level overview, the presentation will share honest, behind-the-scenes insight into the audience thinking, campaign development, channels used, what delivered the strongest results, and the lessons learned along the way.
Following the case study, members will move into an informal and collaborative peer discussion, providing the opportunity to exchange ideas, compare approaches and discuss current challenges and opportunities facing attraction marketers. The format is designed to encourage open conversation and practical knowledge-sharing, allowing attendees to learn directly from sector colleagues as well as the featured speaker.
Members will leave with fresh ideas, practical takeaways and examples of strategies and approaches that can realistically be adapted for organisations of all sizes.